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When we talk about an 'influencer' our mind normally thinks of a popular techie explaining features of the latest iPhone release. It could be a super-hot model or a muscular bodybuilder with millions of followers on Instagram.

The top social media companies in the US are capable of converting leads into actual sales. These organizations basically specialize in spreading information with people through the use of social media. But, when we talk about college marketing, it's completely different from nurturing a business.

If we talk about the student population in the US, it was the country boasts of. It has reportedly over 30 million students and this count is increasing every year. The fact is, these students also are good spenders and usually have a certain monthly income. Therefore, it makes sense for companies to catch these students' attention for their gains...

Getting more enrollments is a challenging process. Deciding where to go for post-secondary education is another typical decision that students have to take. Increasingly, high school graduates are displaying an interest in colleges and therefore competition is on increase for schools to land new candidates. We have seen a consistent increase in the...

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